Consultant

C L I E N T S

CityMusic Cleveland (Ongoing)
Organizational Strategic Planning
Social and educational program development, delivery evaluation tools
Corporate sponsorship campaign design, implementation plan, evaluation
Grant and proposal writing/research

 
Cape Festival, South Africa (Ongoing)
Strategic Planning for privately co-ordinated national Sistema initiative
Symposium moderation/facilitation
Education programming consulting
Faculty training and support in el Sistema teaching tools, techniques, and program execution

 
Núcleo Neojibá, Salvador, Brazil (March 2011) &
Lambeth Music Service, London, UK (June 2010)
Onsite organizational assessment and evaluation
Faculty training and support in el Sistema teaching tools, techniques, and program execution
Guest conducting of orchestra rehearsals and concerts

 
Orchestra London, Canada (2008-2009)
Design of season sales campaign strategy and promotional materials
Multi-level market analysis
First-of-kind social impact report for proposed new concert hall and design of initial fundraising campaign
Youth marketing strategies integrating digital and mobile technologies

 

P A S T   P O S I T I O N S

Reinhard Mohn Fellow in Social Entrepreneurship
Bertelsmann AG, 2004-2005

Selected innovations & achievements:

Development of new continuity business model for book and music club divisions in North America, Europe and Asia in conjunction with Bookspan (USA) /Der Club (Germany) /Circulo de Lectores (Spain)
Production of conference on new mobile media formats (London, UK, May 2005) in conjunction with RTL Television/Fremantle Media
Developed Corporate Social Responsibility Model for book publishing businesses

Additional operational leadership and support for:
Television station launch (Shanghai, China)
Young Person’s literacy strategy (international)
Book club ancillary business models (United Kingdom)

 
Director of Marketing and Education
Victoria Symphony, Canada (2002-2003)

The Results, with no change in department budget:

 
Marketing Associate
Edmonton Symphony, Canada (2000-2002)

Selected innovations & achievements:

9% increase in subscriber renewal rates based on intensive research in audience trends, correlated with programming
An audio CD sampler promotion that generated subscription sale response rates of 16% and greater
Addition of free parking as a new subscriber benefit at no cost to the organization

 
Coordinator, International Music Academy
Alberta College, Canada (2000)

Administrative and artistic leadership of the elite performers division of the Conservatory of Music
Responsible for curriculum and program design and implementation, budget development, student recruitment, faculty oversight and disciplinary matters